Hello! I’m Tarinee Rajaraman ︎
I’m an art director who leverages human truths, emerging
tech and strategy to make people fall in love with brands.
︎ reachtarinee@gmail.com
I’m also a South-Indian filter coffee fanatic, pasta-grannies
lover and traveler.
An Indian, raised in Singapore, educated in Hong Kong and the
United States, I am shaped by the perpetually evolving people,
cultures and traditions that have been a part of my journey along
the way. I still make that face on the left, forever filled with curiosity,
forever asking questions.
I almost went to school to study Psychology - because people have
always fascinated me. But then, I stumbled across Advertising
- that combined both my passion for people, and visual communication
- so here we are! I’ve gone down pretty much every rabbit hole in that
process - world religion, the space time continuum, the most authentic
pasta recipe and so much more.
I strive to tell stories that go untold, give a platform to those who are
unseen and unheard, and create work that brings people and communities
together - all while they consume the brands they love.
Awards
One Show Young Ones, 2023
Red Dot Brand and Communication Awards, 2023
Creative Communication Award, 2023
American Advertising Federation ADDYS, 2023