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Hawaiʻi Stays With You celebrates the rare places that leave a lasting imprint. Through intimate stories of people, culture, food, and landscape, we reintroduced Hawaiʻi not just as a postcard vacation, but as a feeling. One that quietly reshapes the way you see the world long after you’ve returned home.
We began by creating four cinematic vignettes, each showcasing a different side of Hawaiʻi through culinary, adventure, and relaxation experiences, anchored by a hero film that brought the campaign to life.
ecd | oliver duncan
cd | matt casey and aaron straka
art director | tarinee rajaraman
copwriter | xahil mcdonald
3.1M households reached in California;
6.9M in key national markets
+ 23% intent to visit
+ 31% ad favoribility