Insight:
Women in professional settings are often limited by gendered labels
such as "SHE-O," "girlboss," and "boss babe." It is imperative that we
move away from such language, as it is feeding into a misogynistic view
we are trying to overturn as a society.

Solution:
Having to define yourself as a woman, who is also a boss, is not as
empowering as one thinks it to be. Having to make the concept of a woman
in power or in a professional setting more digestible is not as empowering as
one thinks it to be. With grammarly, whose goal is to improve lives by improving
communication, we rewrite this damaging narrative and help women
Reclaim their Title.

OOH Advertising - Billboard and Transit ads utilisng Grammarly’s instantly
recognisable and familar UI to propogate an important message surrounding
equity and appropriate langauge use.

Social Media content - Intsgaram carousel and Stories to reiterate
this important message to the target audience o a platform that they
access daily. Neccesiates the contagion of the idea/message. 

Leveraging Grammarly’s existing website that does not have a lot
of awareness surrounding it, to introduce the mission of Grammarly and
why it chooses to propgate this messaging. Featuring a blog that allows
for female thought leadership across industries (ft. my idol Ambika Pai).
Provides opportunity for a company’s leadership and HR to access information
regarding building and maintaining equitable workplaces.