grammarly — tarinee rajaraman new site

strategic
art director

grammarly | reclaim your title

Labels like “SHE-O,” “girlboss,” and “boss babe” may seem empowering, but they come with
baggage. They reinforce the idea that a woman in power is an exception, something that needs
to be softened, qualified, or made more palatable. In professional settings, women are too often defined by gendered language that diminishes
their authority rather than recognizing it. Being a boss shouldn’t require a disclaimer.

With Grammarly, a brand built on helping people express themselves clearly and confidently,
we’re rewriting this narrative. It’s time to drop the qualifiers and help women reclaim their
titles—on their terms.

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