strategic
art director

• the reheat / keith lee
• impossible dreams / copilot + pc
  
• pepsico / the superbowl
  
• grammarly / reclaim your title
  
• cravetech
  

who is she?
contact

pepsico | the superbowl



Most people think PepsiCo is just Pepsi. So on the biggest food and beverage day of the year, we set the record straight.

Through real-time content across Instagram, TikTok, and LinkedIn, we turned the spotlight on PepsiCo’s full portfolio and the people behind it. From Doritos to Gatorade, we showed fans that PepsiCo doesn’t just show up for the Super Bowl—it defines it.



we created instagram carousels to show off the ethos and spirit of each team - as captured by their pepsico starter packs


a sizzle reel showcasing the breadth of the PepsiCo portfolio, as it shows up at the Super Bowl, so now fans know when we say pepsico, we mean a whole lot more
rooted in PepsiCo’s brand story of “giving the world more reasons to smile,” this smile report video aims to show how our snacks, drinks, and people come together to turn every Super Bowl moment into something unforgettable

---

dream team
agency | edelman
ecd | jason marks
cd | sasha serrano
art directors | tarinee rajaraman
                      and matthew wedderburn
copwriters | xahil mcdonald
                    and rohan grover
design | colombia design studio