cravetech
Over 40 million Americans go to a fast food drive-thru everyday. Why? Simply because when you need food, you need it fast. The same goes for tech.
To put Verizon on people's minds as the first stop for tech accessories, we partnered with one of the largest fast-food chains in the country.
With Burger King, we launched the world's first tech drive-thru to satisfy the real cravings, tech cravings. Verizon accessories are featured alongside the normal BK menu to be purchased as bundles or a la carte, to help you upgrade your food and tech experience.
our idea at a glance
the drive-thru menu
dream team
art director and strategist | tarinee rajaraman
at director | alex mcguire and jojo mok
copwriter | chase peatman
awards
the one show young ones 2023
winner |
experential and integrated
finalist | OOH, Digital, Online & Mobile
press
ads of the world | the one club for creativity