strategic
art director
- the reheat / keith lee
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impossible dreams / copilot + pc
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pepsico / the superbowl social
- grammarly / reclaim your title
- cravetech
who is she?
contact
A single doodle can feel like nothing, an idle sketch, a throwaway thought. But with the support of AI, even a scribble can become the start of something extraordinary.
To launch Microsoft’s new Copilot+ PCs, we created Impossible Dreams, a campaign that asked creators to bring their wildest ideas to life, starting with just a line on a page. Using AI and text prompts, those doodles transformed into vivid, high-resolution images, proving that the future of creativity isn’t about perfection. It’s about possibility.
the live feed that displayed at the Microsoft Experience center as creators and participants brought their visions to life
some of our creators’ impossible dreams
signage from the event
I was able to guide the attendee experience at the Microsoft Experience Center, helping bring their impossible dreams to life. Oh! and Windows put it on their TikTok for the world to see!
agency | edelman
cco | taj reid
ecd | jason marks
cd | alexia adana
art director | tarinee rajaraman
copwriter | xahil mcdonald
design | colombia design studio
648 social posts by 76 unique creators
70.7M views
2.2M engagements at a 3.1% engagement rate