Insight:
Women are portrayed in a very fragile and conventionally “feminine” state
in most fragrance ads. ERIS Parfums’ Scorpio Rising strives to exemplify
unconventional beauty, and dark subversive glamour. Women want to see
messaging in media that empowers them and enables them to break societal
limits. They don't want to be perceived in a restricted manner and want the
freedom to change and evolve freely.
Objective:
Scorpio Rising - An Unwavering Paradox - is a multi channel advertising
campaign for the fragrance Scorpio Rising Extrait de Parfum by ERIS Parfums.
This campaign challenges the conventional portrayal of women in fragrance ads
and presents the sheer power, will and fierceness of a woman. It captures those
notes of womanhood that almost always go unseen - the fire fueling the softness
a woman, the formidable nature of her smile, the intelligence that complements
her beauty, the passion that accompanies her affection and the fear and awe that
she extracts from those around her, oh so effortlessly.
Dream Team:
Tarinee Rajaraman: Creative Director
Shelby Woods: Photographer
Brianna Roberts: Talent
Yuuki Shimizu: Lighting Assistant
Nayeka Srivastava: Wardrobe
OOH ads in NYC - SOHO - that place the ERIS Parfums brand amongst the
high end, luxury competitors, allowing for recognition and visibility.
high end, luxury competitors, allowing for recognition and visibility.
A reimagined landing page for the ERIS Parfums website that showcases more of a personality behind their products, trsanporting them from just a fragrance brand, to a lifestyle and vibe. 
A reconstrcuted ecommerce page for Scorpio Rising, that showcases imagery of
the feeling and emotion that drives this fragrance.
Web banners placed of BOF - the fashion, beauty and fragrance industry’s primary and leading source of news and information, that is frequented by several marketers. Placing a banner ad on this page would drive a marketers/ consmer’s attention towards this upcoming brand and drive traction.
Web banner placed on a French magazine site - NEZ - that holds an interview with the founder of the ERIS Parfums brand.
In store banners in stores like Sephora to promote Scorpio Rising.