Insight:
Tadanori Yokoo is a Japanese pop artist who creates visually stimulating,
psychedelic and compelling work that pushes the limits. Deathwish Coffee
creates the world’s strongest coffee that will jolt you into action and
revolutionize your coffee drinking experiece. However’s it’s current branding lacks
this shock factor and doesn’t demand the respect that it deserves.

Objective:
Show consumers that Deathwish coffee is the closest they’ll come to feeling alive.
This halloween season, Deathwish coffee partners with Tadanori Yokoo to show them
how to embody the brew.  

Dream Team:
Tarinee Rajaraman: Art Director, Graphic Designer and Copywriter
(this was a one woman army situation)


Won at the American Advertising Federation, ADDY Awards, 2023
GOLD | Packaging

Coffee package designs inspired by the Yokoo style and motifs.

Vector art exploring the confluence of the Yokoo style and Deathwish Coffee.