Insight:
Over 40 million Americans go to a fast food drive-thru everyday.
Why? Simply because when you need food, you need it fast.
The same goes for tech.
Solution:
To put Verizon on people's minds as the first stop for tech accessories,
we partnered with one of the largest fast-food chains in the country.
With Burger King, we launched the world's first tech drive-thru to
satisfy the real cravings, tech cravings. Verizon accessories are featured
alongside the normal BK menu to be purchased as bundles or a la carte, to
help you upgrade your food and tech experience.
Dream Team:
Tarinee Rajaraman: Art Director and Strategist
Jobelle Mok: Art Director
Chase Peatman: Copywriter
Alexandra McGuire: Art Director
Won at The One Club, Young Ones One Show, 2023
Verizon Brief | Experential
Verizon Brief | Integrated
Shortlisted for The One Club, Young Ones One Show, 2023
Verizon Brief | Out of Home
Verizon Brief | Digital, Online & Mobile
Verizon Brief | Experiential
Verizon Brief | Integrated
Rebranded Drive-thru Menu & Kiosk Menu offering food and tech bundles.
Limited edition packaging for Burger King food orders that are reminiscent of
tech devices pacakging.
tech devices pacakging.
Scannable stickers placed on burger wrappings that lead to Verizon vouchers
and limited time deals.
and limited time deals.
Verizon and Buger King take to Twitter in a fun, sassy and saracstic way.
Verizon and Burger King launch GIPHY stickers for Instagram,
so customers can document their Cravetech experience.